SH/LABs is where story becomes architecture, shaping the cultural blueprints of tomorrow.
At the heart of our movement is SH/LABs (fka Mamag Studios), our in-house, award- winning studio and the creative force behind some of the most memorable cultural moments around the globe. We produce and distribute original IP that spans film, television, music, experience and emerging media. Celebrated as the 4th Fastest Growing Creative Agency in the US, each project under our care is forged with our global community of artists & thinkers.
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Trap Jazz (HULU)
A feature length documentary that explores the fusion of trap music and jazz. It follows Atlanta musicians Chris Moten, Cassius Jay, and Devon "Stixx" Taylor as they create a new sound.
Directed by Sadé Clacken Joseph, Guest Starring Quincy Jones, Lalah Hathaway, & Big Boi
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Alicia Keys World Tour (Live Nation)
Alicia Keys' World Tour, officially named "The Alicia + Keys World Tour," was a concert tour in support of her albums "Alicia" (2020) and "Keys" (2021). It was her first global tour since 2013 and featured a double stage setup and special "Soulcare Sessions".
Creative Direction & Stage Direction by Sylvia Zakhary, Featuring Guest Performances by Miguel, Johnny Marr, Jill Scott, & Sampha -
Black is King (Disney Plus)
"Black Is King" reimagines the story of "The Lion King" through a Pan-African lens, exploring the journey of a young African prince exiled from his kingdom after his father's death.
Directed by Beyoncé; Emmanuel Adjei; Blitz Bazawule; Pierre Debusschere; Jenn Nkiru · Ibra Ake; Dikayl Rimmasch; & Jake Nava.
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Jackson Wang: Magic Man (88Rising)
In 2023, Jackson Wang performed at Coachella for the second consecutive year, delivering a 50-minute solo set showcasing songs from "Magic Man".
Directed by 88Rising & Sing J Lee with Guest Performance by Ciara.
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Queen's Platinum Jubilee (BBC)
Alicia Keys performed at the BBC's "Platinum Party at the Palace" concert on June 4, 2022, which was part of the celebrations for Queen Elizabeth II's Platinum Jubilee. The concert was broadcast live on BBC One
Directed by Julia Knowles, Creative Direction by Sylvia Zakhary & Content by North House.
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Pixel x Donald Glover (Google)
Google partnered with recording artist Childish Gambino to create an AR version of himself in Playground, a creative mode in the Pixel camera. The Playmoji looks and feels lifelike as it dances and reacts to you in your photos and videos.
Global Campaign, Creative Direction, Technology Development, Platform Launch, Production & Distribution led by SH/Labs (aka Mamag)
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In-Conversation (LYFT)
Presented in collaboration with Swizz Beatz, UTA Artist Space and Lyft Entertainment, a 3-part series with artists where they open up about everything.
Featuring World Renowned Artists Carrie Mae Weems, Terrence Nance, Ming Smith, Troy Carter & Arthur Java.
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Great Performers (New York Times)
The "Great Performers" issue of The New York Times Magazine is an annual feature that celebrates Academy Award Nominees of the year, focusing on actors and the impact of their work.
Photography by Philip Montgomery; Choreography by Tony-Award Winner Justin Peck; Featuring Julia Roberts, Regina Hall, Ethan Hawke, Lakeith Stanfield, Olivia Coleman & Emma Stone.
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Donald Glover Presents (Adidas)
The Donald Glover x Adidas collaboration, known as "Donald Glover Presents," is a partnership between the multi-talented artist and Adidas Originals. The collection is inspired by the personal stories and experiences that worn-in sneakers can tell, with a focus on subtle imperfections.
The partnership also involved a 5-Episode Mini Series directed by Ibra Ake, Starring Donald Glover & Academy-Award Winner, Mo’Nique.
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Pantheon (Spotify)
Spotify's Pantheon is a real-world exhibit where life-sized sculptures are created to honor and immortalize hip-hop's biggest breakthrough artists of the year. Inspired by ancient Roman and Greek traditions of immortalizing influential figures.
Creative Direction by Cecilia Azcarate, Tal Midyan & Ibra Ake, Featuring Cardi B, Gunna, Juicewrld & Jaden Smith.
To collaborate, inquire, or commission original work, reach us directly—SH LABS welcomes conversations that shape culture.
